{"id":2930,"date":"2022-12-26T08:35:04","date_gmt":"2022-12-26T08:35:04","guid":{"rendered":"https:\/\/kiss-marketing.co.il\/case_study\/%d7%92%d7%b3%d7%a0%d7%98%d7%9c%d7%9e%d7%9f-%d7%94%d7%90%d7%95%d7%99%d7%91-%d7%94%d7%92%d7%93%d7%95%d7%9c-%d7%91%d7%99%d7%95%d7%aa%d7%a8-%d7%a9%d7%9c-%d7%94%d7%98%d7%95%d7%91-%d7%9e%d7%90%d7%95%d7%93\/"},"modified":"2023-05-11T10:18:28","modified_gmt":"2023-05-11T10:18:28","slug":"%d7%92%d7%b3%d7%a0%d7%98%d7%9c%d7%9e%d7%9f-%d7%94%d7%90%d7%95%d7%99%d7%91-%d7%94%d7%92%d7%93%d7%95%d7%9c-%d7%91%d7%99%d7%95%d7%aa%d7%a8-%d7%a9%d7%9c-%d7%94%d7%98%d7%95%d7%91-%d7%9e%d7%90%d7%95%d7%93","status":"publish","type":"case_study","link":"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%92%d7%b3%d7%a0%d7%98%d7%9c%d7%9e%d7%9f-%d7%94%d7%90%d7%95%d7%99%d7%91-%d7%94%d7%92%d7%93%d7%95%d7%9c-%d7%91%d7%99%d7%95%d7%aa%d7%a8-%d7%a9%d7%9c-%d7%94%d7%98%d7%95%d7%91-%d7%9e%d7%90%d7%95%d7%93\/","title":{"rendered":"Gentleman \u2013 the enemy of very good is excellence"},"content":{"rendered":"<p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">here wasn&#8217;t any. Covid was around the corner, the Shopify website we had designed for Gentleman was almost ready, the stores were closed, and something had to be done.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Let&#8217;s launch the website immediately, even though it&#8217;s not complete and has not been fully approved by the client, and let&#8217;s start selling.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">Nice sales! True, one e-commerce website could not compensate for an entire closed store chain, but it was a great opening shot for their website.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The worst enemy of very good is excellence.<\/p>\n<p dir=\"ltr\">\n","protected":false},"featured_media":2707,"template":"","class_list":["post-2930","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gentleman \u2013 the enemy of very good is excellence - Kiss Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%92%d7%b3%d7%a0%d7%98%d7%9c%d7%9e%d7%9f-%d7%94%d7%90%d7%95%d7%99%d7%91-%d7%94%d7%92%d7%93%d7%95%d7%9c-%d7%91%d7%99%d7%95%d7%aa%d7%a8-%d7%a9%d7%9c-%d7%94%d7%98%d7%95%d7%91-%d7%9e%d7%90%d7%95%d7%93\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentleman \u2013 the enemy of very good is excellence - Kiss Marketing\" \/>\n<meta property=\"og:description\" content=\"The brief here wasn&#8217;t any. 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