{"id":2935,"date":"2022-12-26T08:23:24","date_gmt":"2022-12-26T08:23:24","guid":{"rendered":"https:\/\/kiss-marketing.co.il\/case_study\/%d7%9e%d7%98%d7%a8%d7%95%d7%a4%d7%95%d7%9c%d7%99%d7%9f-%d7%aa%d7%97%d7%91%d7%95%d7%a8%d7%94-%d7%a6%d7%99%d7%91%d7%95%d7%a8%d7%99%d7%aa-helo\/"},"modified":"2023-05-11T10:24:11","modified_gmt":"2023-05-11T10:24:11","slug":"%d7%9e%d7%98%d7%a8%d7%95%d7%a4%d7%95%d7%9c%d7%99%d7%9f-%d7%aa%d7%97%d7%91%d7%95%d7%a8%d7%94-%d7%a6%d7%99%d7%91%d7%95%d7%a8%d7%99%d7%aa-helo","status":"publish","type":"case_study","link":"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%9e%d7%98%d7%a8%d7%95%d7%a4%d7%95%d7%9c%d7%99%d7%9f-%d7%aa%d7%97%d7%91%d7%95%d7%a8%d7%94-%d7%a6%d7%99%d7%91%d7%95%d7%a8%d7%99%d7%aa-helo\/","title":{"rendered":"HELLO \u2013 Metropolin Public Transportation"},"content":{"rendered":"<p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">Differentiation of a public transportation company in a world where the customer is not so aware of the brand and mainly focuses on the service.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Focusing on passenger experience, based on the deep understanding that we are transporting people, not buses. The simple campaign was to add greetings for the passengers, such as &#8220;Good morning&#8221;, &#8220;Thanks for coming&#8221; or &#8220;Have a good ride&#8221; by the bus entrance doors, in every language spoken in Israel.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">The project was launched as a small pilot on a few buses, and following passengers&#8217; positive response it was extended to all of Metropolin&#8217;s buses.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">Sometimes small ideas can produce a significant change.<\/p>\n","protected":false},"featured_media":2696,"template":"","class_list":["post-2935","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HELLO \u2013 Metropolin Public Transportation - Kiss Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%9e%d7%98%d7%a8%d7%95%d7%a4%d7%95%d7%9c%d7%99%d7%9f-%d7%aa%d7%97%d7%91%d7%95%d7%a8%d7%94-%d7%a6%d7%99%d7%91%d7%95%d7%a8%d7%99%d7%aa-helo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HELLO \u2013 Metropolin Public Transportation - Kiss Marketing\" \/>\n<meta property=\"og:description\" content=\"The brief Differentiation of a public transportation company in a world where the customer is not so aware of the brand and mainly focuses on the service. 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