{"id":2936,"date":"2022-12-26T08:06:24","date_gmt":"2022-12-26T08:06:24","guid":{"rendered":"https:\/\/kiss-marketing.co.il\/case_study\/%d7%a4%d7%a1%d7%98%d7%99%d7%91%d7%9c-%d7%94%d7%a1%d7%95%d7%a4%d7%a8%d7%99%d7%9d-%d7%98%d7%a8%d7%a0%d7%a1%d7%a4%d7%95%d7%a8%d7%9e%d7%a6%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa\/"},"modified":"2023-05-11T10:26:00","modified_gmt":"2023-05-11T10:26:00","slug":"%d7%a4%d7%a1%d7%98%d7%99%d7%91%d7%9c-%d7%94%d7%a1%d7%95%d7%a4%d7%a8%d7%99%d7%9d-%d7%98%d7%a8%d7%a0%d7%a1%d7%a4%d7%95%d7%a8%d7%9e%d7%a6%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa","status":"publish","type":"case_study","link":"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%a4%d7%a1%d7%98%d7%99%d7%91%d7%9c-%d7%94%d7%a1%d7%95%d7%a4%d7%a8%d7%99%d7%9d-%d7%98%d7%a8%d7%a0%d7%a1%d7%a4%d7%95%d7%a8%d7%9e%d7%a6%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa\/","title":{"rendered":"The Authors&#8217; Festival \u2013 a digital transformation"},"content":{"rendered":"<p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong>The Author&#8217;s Festival was about to launch a new website around one month before the international event that takes place every year in Mishkenot Sha&#8217;ananim, Jerusalem.<\/p>\n<p dir=\"ltr\">But then Covid came along, and the brief became an attempt to answer the question: how do you hold a festival without being able to be there physically?<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">The initial idea was to make it into a digital festival. The &#8220;buy a ticket&#8221; links were converted into various &#8220;watch&#8221; links: by Zoom, YouTube lives, and pre-filmed content broadcast as a premiere. Audience engagement was enabled via social media and special WhatsApp groups, and the entire event was transformed into a digital celebration.<\/p>\n<p dir=\"ltr\">Today it seems almost trivial! But at the time we didn&#8217;t even know what Zoom was, and had no idea how events with large audiences from around the world could be held remotely.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">It turned out to be a blessing in disguise, as the Festival gained a much larger audience in Israel and abroad. We also got extensive media coverage, being the first Israeli festival to adapt itself to Covid requirements.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The unexpected often produces bold ideas that wouldn&#8217;t have even been considered otherwise.<\/p>\n","protected":false},"featured_media":2695,"template":"","class_list":["post-2936","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Authors&#039; Festival \u2013 a digital transformation - Kiss Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiss-marketing.co.il\/en\/case_study\/%d7%a4%d7%a1%d7%98%d7%99%d7%91%d7%9c-%d7%94%d7%a1%d7%95%d7%a4%d7%a8%d7%99%d7%9d-%d7%98%d7%a8%d7%a0%d7%a1%d7%a4%d7%95%d7%a8%d7%9e%d7%a6%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Authors&#039; Festival \u2013 a digital transformation - Kiss Marketing\" \/>\n<meta property=\"og:description\" content=\"The brief \u00a0The Author&#8217;s Festival was about to launch a new website around one month before the international event that takes place every year in Mishkenot Sha&#8217;ananim, Jerusalem. 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