{"id":2887,"date":"2022-06-09T06:17:20","date_gmt":"2022-06-09T06:17:20","guid":{"rendered":"https:\/\/kiss-marketing.co.il\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/"},"modified":"2023-05-07T17:43:56","modified_gmt":"2023-05-07T17:43:56","slug":"%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d","status":"publish","type":"page","link":"https:\/\/kiss-marketing.co.il\/en\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/","title":{"rendered":"Case Study"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\" style=\"--additional-gap:1.5rem;\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_2d620a1d align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/case-study-350px.gif\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_887a049b height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid  hide_on_tablets hide_on_mobiles type_grid layout_1376\" id=\"us_grid_1\" data-filterable=\"true\"><style>#us_grid_1 .w-grid-item:not(:last-child){margin-bottom:120px}#us_grid_1 .g-loadmore{margin-top:120px}.layout_1376 .w-grid-item-h{}.layout_1376 .usg_vwrapper_1{width:60%!important;padding-left:5%!important}.layout_1376 .usg_vwrapper_2{width:40%!important}.layout_1376 .usg_post_title_1{width:65%!important}.layout_1376 .usg_post_custom_field_1{text-align:left!important}.layout_1376 .usg_post_image_1{text-align:left!important;animation-name:afl!important;animation-delay:0.5s!important}@media (min-width:1025px) and (max-width:1400px){.layout_1376 .usg_vwrapper_1{width:60%!important}.layout_1376 .usg_vwrapper_2{width:40%!important}.layout_1376 .usg_post_title_1{width:65%!important}}@media (min-width:601px) and (max-width:1024px){.layout_1376 .usg_vwrapper_1{width:60%!important}.layout_1376 .usg_vwrapper_2{width:40%!important}.layout_1376 .usg_post_title_1{width:65%!important}}@media (max-width:600px){.layout_1376 .usg_vwrapper_2{width:100%!important}.layout_1376 .usg_post_title_1{width:100%!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-2936 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2936\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">The Authors&#8217; Festival \u2013 a digital transformation<\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong>The Author&#8217;s Festival was about to launch a new website around one month before the international event that takes place every year in Mishkenot Sha&#8217;ananim, Jerusalem.<\/p>\n<p dir=\"ltr\">But then Covid came along, and the brief became an attempt to answer the question: how do you hold a festival without being able to be there physically?<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">The initial idea was to make it into a digital festival. The &#8220;buy a ticket&#8221; links were converted into various &#8220;watch&#8221; links: by Zoom, YouTube lives, and pre-filmed content broadcast as a premiere. Audience engagement was enabled via social media and special WhatsApp groups, and the entire event was transformed into a digital celebration.<\/p>\n<p dir=\"ltr\">Today it seems almost trivial! But at the time we didn&#8217;t even know what Zoom was, and had no idea how events with large audiences from around the world could be held remotely.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">It turned out to be a blessing in disguise, as the Festival gained a much larger audience in Israel and abroad. We also got extensive media coverage, being the first Israeli festival to adapt itself to Covid requirements.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The unexpected often produces bold ideas that wouldn&#8217;t have even been considered otherwise.<\/p>\n<\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_left valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_image color_link_inherit\"><a href=\"https:\/\/youtu.be\/7Ca5LJATNVs\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><div class=\"w-post-elm post_image usg_post_image_1 us_animate_this\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2935 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2935\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">HELLO \u2013 Metropolin Public Transportation<\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">Differentiation of a public transportation company in a world where the customer is not so aware of the brand and mainly focuses on the service.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Focusing on passenger experience, based on the deep understanding that we are transporting people, not buses. The simple campaign was to add greetings for the passengers, such as &#8220;Good morning&#8221;, &#8220;Thanks for coming&#8221; or &#8220;Have a good ride&#8221; by the bus entrance doors, in every language spoken in Israel.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">The project was launched as a small pilot on a few buses, and following passengers&#8217; positive response it was extended to all of Metropolin&#8217;s buses.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">Sometimes small ideas can produce a significant change.<\/p>\n<\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_left valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_image color_link_inherit\"><a href=\"https:\/\/mizbala.com\/news\/85476\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><div class=\"w-post-elm post_image usg_post_image_1 us_animate_this\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2934 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2934\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">Lexus \u2013 when the client sets an unreasonable target but it&#8217;s achieved anyway<\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p dir=\"ltr\"><strong><u>The brief<\/u><\/strong><\/p>\n<p dir=\"ltr\">The objective was to sell 1,000 cars in one year, which would be a 180% increase in sales, despite most facts indicating this was not possible. The luxury car market was dominated by the German manufacturers Audi, BMW and Mercedes. Lexus had no new models to drive the increase and there weren&#8217;t enough showrooms, so it seemed like an impossible feat.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Creating a media and marketing strategy that would rejuvenate the brand. Reaching a younger, less formal audience would bring in &#8220;new blood&#8221; \u2013 buyers who currently perceived Lexus as intended for an older, conservative population. The move consisted of utilizing social media, using the slogan &#8220;I am Lexus&#8221;, holding an &#8220;all-nighter&#8221; event sponsored by the company with various performances, and supporting all of this leverage by expanding the sales teams and changing the brand language at every interface with the customer.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">1,001 cars were sold by the end of the year.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned<\/u><\/strong><\/p>\n<p dir=\"ltr\">Sometimes all that&#8217;s needed is to set an impossible goal and enlist every available resource to achieve it.<\/p>\n<\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_left valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_image color_link_inherit\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><div class=\"w-post-elm post_image usg_post_image_1 us_animate_this\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2932 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2932\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">The second item for 1 Shekel \u2013 a once in a lifetime campaign<\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">Breaking the 100-year hegemony of the Steimatzky brand. Presenting a high quality alternative at affordable prices. Making culture accessible to the entire public.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">An ancient concept in new, creative wrapping. The idea of &#8220;the second item for 1 Shekel&#8221; is actually a cheeky name for the old &#8220;buy one, get one free&#8221; offer, only this time we asked for an additional shekel. The phrase &#8220;a second book for 1 Shekel&#8221; shocked culture lovers and flooded the stores with hundreds of thousands of customers.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">About a million books sold in one month. Leveraging the campaign to expand the store chain, and ultimately achieving a victory over the competing brand in almost every category. A massive attack by the media about supposedly selling a book for 1 Shekel awarded us with extensive PR, free of charge.<\/p>\n<\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_left valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_image color_link_inherit\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><div class=\"w-post-elm post_image usg_post_image_1 us_animate_this\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2930 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2930\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">Gentleman \u2013 the enemy of very good is excellence<\/h2><div class=\"w-post-elm post_content usg_post_content_1\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">here wasn&#8217;t any. Covid was around the corner, the Shopify website we had designed for Gentleman was almost ready, the stores were closed, and something had to be done.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Let&#8217;s launch the website immediately, even though it&#8217;s not complete and has not been fully approved by the client, and let&#8217;s start selling.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">Nice sales! True, one e-commerce website could not compensate for an entire closed store chain, but it was a great opening shot for their website.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The worst enemy of very good is excellence.<\/p>\n<p dir=\"ltr\">\n<\/div><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_left valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_image color_link_inherit\"><a href=\"https:\/\/www.youtube.com\/watch?v=nQHLnPPn1cw&amp;t=8s\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/06.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><div class=\"w-post-elm post_image usg_post_image_1 us_animate_this\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1749\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF.jpg 1170w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-201x300.jpg 201w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-685x1024.jpg 685w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-475x710.jpg 475w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-134x200.jpg 134w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-100x150.jpg 100w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-268x400.jpg 268w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/div><\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\"><div class=\"g-preloader type_1\">\r\n\t<div><\/div>\r\n<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/kiss-marketing.co.il\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;permalink_url&quot;:&quot;https:\\\/\\\/kiss-marketing.co.il\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/2887\\\/&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:false,&quot;items_layout&quot;:&quot;1376&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;none&quot;,&quot;post_id&quot;:2887,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;case_study&quot;],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;posts_per_page&quot;:&quot;10&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;ASC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:null,&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;case_study&quot;,&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid  hide_on_default hide_on_laptops type_grid layout_1552\" id=\"us_grid_2\"><style>#us_grid_2 .w-grid-item:not(:last-child){margin-bottom:120px}#us_grid_2 .g-loadmore{margin-top:120px}.layout_1552 .w-grid-item-h{}.layout_1552 .usg_hwrapper_2{padding-bottom:20px!important}.layout_1552 .usg_vwrapper_3{width:70%!important}.layout_1552 .usg_vwrapper_4{width:30%!important}.layout_1552 .usg_post_custom_field_2{text-align:left!important}.layout_1552 .usg_post_title_2{line-height:1.1!important;width:65%!important}.layout_1552 .usg_post_image_2{text-align:left!important;padding-bottom:20px!important}@media (min-width:1025px) and (max-width:1400px){.layout_1552 .usg_post_title_2{width:65%!important}}@media (min-width:601px) and (max-width:1024px){.layout_1552 .usg_post_title_2{width:65%!important}}@media (max-width:600px){.layout_1552 .usg_post_title_2{width:100%!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-2936 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2936\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_3 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\">The Authors&#8217; Festival \u2013 a digital transformation<\/h2><\/div><div class=\"w-vwrapper usg_vwrapper_4 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_image color_link_inherit\"><a href=\"https:\/\/youtu.be\/7Ca5LJATNVs\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_2\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/01_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_2\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong>The Author&#8217;s Festival was about to launch a new website around one month before the international event that takes place every year in Mishkenot Sha&#8217;ananim, Jerusalem.<\/p>\n<p dir=\"ltr\">But then Covid came along, and the brief became an attempt to answer the question: how do you hold a festival without being able to be there physically?<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">The initial idea was to make it into a digital festival. The &#8220;buy a ticket&#8221; links were converted into various &#8220;watch&#8221; links: by Zoom, YouTube lives, and pre-filmed content broadcast as a premiere. Audience engagement was enabled via social media and special WhatsApp groups, and the entire event was transformed into a digital celebration.<\/p>\n<p dir=\"ltr\">Today it seems almost trivial! But at the time we didn&#8217;t even know what Zoom was, and had no idea how events with large audiences from around the world could be held remotely.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">It turned out to be a blessing in disguise, as the Festival gained a much larger audience in Israel and abroad. We also got extensive media coverage, being the first Israeli festival to adapt itself to Covid requirements.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The unexpected often produces bold ideas that wouldn&#8217;t have even been considered otherwise.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2935 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2935\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_3 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\">HELLO \u2013 Metropolin Public Transportation<\/h2><\/div><div class=\"w-vwrapper usg_vwrapper_4 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_image color_link_inherit\"><a href=\"https:\/\/mizbala.com\/news\/85476\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_2\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/02_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_2\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">Differentiation of a public transportation company in a world where the customer is not so aware of the brand and mainly focuses on the service.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Focusing on passenger experience, based on the deep understanding that we are transporting people, not buses. The simple campaign was to add greetings for the passengers, such as &#8220;Good morning&#8221;, &#8220;Thanks for coming&#8221; or &#8220;Have a good ride&#8221; by the bus entrance doors, in every language spoken in Israel.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">The project was launched as a small pilot on a few buses, and following passengers&#8217; positive response it was extended to all of Metropolin&#8217;s buses.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">Sometimes small ideas can produce a significant change.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2934 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2934\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_3 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\">Lexus \u2013 when the client sets an unreasonable target but it&#8217;s achieved anyway<\/h2><\/div><div class=\"w-vwrapper usg_vwrapper_4 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_image color_link_inherit\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_2\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_2\"><p dir=\"ltr\"><strong><u>The brief<\/u><\/strong><\/p>\n<p dir=\"ltr\">The objective was to sell 1,000 cars in one year, which would be a 180% increase in sales, despite most facts indicating this was not possible. The luxury car market was dominated by the German manufacturers Audi, BMW and Mercedes. Lexus had no new models to drive the increase and there weren&#8217;t enough showrooms, so it seemed like an impossible feat.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Creating a media and marketing strategy that would rejuvenate the brand. Reaching a younger, less formal audience would bring in &#8220;new blood&#8221; \u2013 buyers who currently perceived Lexus as intended for an older, conservative population. The move consisted of utilizing social media, using the slogan &#8220;I am Lexus&#8221;, holding an &#8220;all-nighter&#8221; event sponsored by the company with various performances, and supporting all of this leverage by expanding the sales teams and changing the brand language at every interface with the customer.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">1,001 cars were sold by the end of the year.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned<\/u><\/strong><\/p>\n<p dir=\"ltr\">Sometimes all that&#8217;s needed is to set an impossible goal and enlist every available resource to achieve it.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2932 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2932\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_3 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\">The second item for 1 Shekel \u2013 a once in a lifetime campaign<\/h2><\/div><div class=\"w-vwrapper usg_vwrapper_4 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_image color_link_inherit\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_2\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"540\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1.jpg 364w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-202x300.jpg 202w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-135x200.jpg 135w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-101x150.jpg 101w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/04_pic-364x540-1-270x400.jpg 270w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_2\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">Breaking the 100-year hegemony of the Steimatzky brand. Presenting a high quality alternative at affordable prices. Making culture accessible to the entire public.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">An ancient concept in new, creative wrapping. The idea of &#8220;the second item for 1 Shekel&#8221; is actually a cheeky name for the old &#8220;buy one, get one free&#8221; offer, only this time we asked for an additional shekel. The phrase &#8220;a second book for 1 Shekel&#8221; shocked culture lovers and flooded the stores with hundreds of thousands of customers.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">About a million books sold in one month. Leveraging the campaign to expand the store chain, and ultimately achieving a victory over the competing brand in almost every category. A massive attack by the media about supposedly selling a book for 1 Shekel awarded us with extensive PR, free of charge.<\/p>\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-2930 case_study type-case_study status-publish has-post-thumbnail hentry\" data-id=\"2930\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_3 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_2 entry-title color_link_inherit\">Gentleman \u2013 the enemy of very good is excellence<\/h2><\/div><div class=\"w-vwrapper usg_vwrapper_4 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 type_image color_link_inherit\"><a href=\"https:\/\/www.youtube.com\/watch?v=nQHLnPPn1cw&amp;t=8s\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"105\" height=\"70\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/06.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/div><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_2\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1749\" src=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF.jpg 1170w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-201x300.jpg 201w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-685x1024.jpg 685w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-475x710.jpg 475w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-134x200.jpg 134w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-100x150.jpg 100w, https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/Kiss_Web_design_case-study_d-REF-268x400.jpg 268w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_2\"><p dir=\"ltr\"><strong><u>The brief <\/u><\/strong><\/p>\n<p dir=\"ltr\">here wasn&#8217;t any. Covid was around the corner, the Shopify website we had designed for Gentleman was almost ready, the stores were closed, and something had to be done.<\/p>\n<p dir=\"ltr\"><strong><u>The idea <\/u><\/strong><\/p>\n<p dir=\"ltr\">Let&#8217;s launch the website immediately, even though it&#8217;s not complete and has not been fully approved by the client, and let&#8217;s start selling.<\/p>\n<p dir=\"ltr\"><strong><u>The result <\/u><\/strong><\/p>\n<p dir=\"ltr\">Nice sales! True, one e-commerce website could not compensate for an entire closed store chain, but it was a great opening shot for their website.<\/p>\n<p dir=\"ltr\"><strong><u>Marketing lesson learned <\/u><\/strong><\/p>\n<p dir=\"ltr\">The worst enemy of very good is excellence.<\/p>\n<p dir=\"ltr\">\n<\/div><\/div>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\"><div class=\"g-preloader type_1\">\r\n\t<div><\/div>\r\n<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/kiss-marketing.co.il\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;permalink_url&quot;:&quot;https:\\\/\\\/kiss-marketing.co.il\\\/en\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/2887\\\/&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:false,&quot;items_layout&quot;:&quot;1552&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;none&quot;,&quot;post_id&quot;:2930,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;case_study&quot;],&quot;post_status&quot;:[&quot;publish&quot;,&quot;acf-disabled&quot;],&quot;posts_per_page&quot;:&quot;10&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;ASC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:null,&quot;us_grid_index&quot;:2,&quot;_us_grid_post_type&quot;:&quot;case_study&quot;,&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-separator size_medium\" id=\"w49f\"><style>@media(max-width:600px){ #w49f{height:50px!important}}<\/style><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The brief here wasn't any. Covid was around the corner, the Shopify website we had designed for Gentleman was almost ready, the stores were closed, and something had to be done. The idea Let's launch the website immediately, even though it's not complete and has not been fully approved by the client, and let's start...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2887","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study - Kiss Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiss-marketing.co.il\/en\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Kiss Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiss-marketing.co.il\/en\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/\" \/>\n<meta property=\"og:site_name\" content=\"Kiss Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KissMarketingTLV\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-07T17:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/kiss-logo-1200x630-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/\",\"url\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%a7%d7%99%d7%99%d7%a1%d7%99%d7%9d\/\",\"name\":\"Case Study - 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