{"id":2948,"date":"2022-06-15T09:22:10","date_gmt":"2022-06-15T09:22:10","guid":{"rendered":"https:\/\/kiss-marketing.co.il\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/"},"modified":"2023-05-11T11:00:58","modified_gmt":"2023-05-11T11:00:58","slug":"%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99","status":"publish","type":"post","link":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/","title":{"rendered":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT"},"content":{"rendered":"<p dir=\"RTL\">\u05d1\u05ea\u05d7\u05d9\u05dc\u05ea \u05d3\u05e8\u05db\u05d9 \u05e7\u05d9\u05d1\u05dc\u05ea\u05d9 \u05de\u05d2\u05d5\u05d5\u05df \u05d4\u05e6\u05e2\u05d5\u05ea \u05dc\u05d4\u05e6\u05d8\u05e8\u05e3 \u05dc\u05d9\u05d7\u05e4\u05e0\u05d9\u05dd \u05d0\u05e9\u05e8 \u05d4\u05e1\u05ea\u05d5\u05d1\u05d1\u05d5 \u05d1\u05de\u05e9\u05e8\u05d3\u05d9 \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d5\u05dc\u05d9\u05e7\u05d8\u05d5 \u05ea\u05e7\u05e6\u05d9\u05d1\u05d9\u05dd \u05e7\u05d8\u05e0\u05d9\u05dd \u05dc\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8.\u00a0\u05d1\u05e8\u05d5\u05e8 \u05e9\u05e1\u05d9\u05e8\u05d1\u05ea\u05d9, \u05de\u05e9\u05e8\u05d3\u05d9 \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d4\u05dd \u05e2\u05d1\u05d3\u05ea\u05d9 \u05e0\u05e8\u05d0\u05d5 \u05d0\u05d6 \u05db\u05de\u05d5 \u05e4\u05e8\u05e7 \u05de\u05d5\u05e6\u05dc\u05d7 \u05e9\u05dc \u05de\u05d3\u05de\u05df \u05d5\u05d0\u05d9\u05dc\u05d5 \u05d4\u05e2\u05ea\u05d9\u05d3 \u05e9\u05dc \u05d4\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d4\u05d9\u05d4 \u05ea\u05de\u05d5\u05d4 \u05d5\u05dc\u05d0 \u05d1\u05e8\u05d5\u05e8.<br \/>\n\u05d4\u05d9\u05d5\u05dd \u05dc\u05e2\u05d5\u05de\u05ea \u05d6\u05d0\u05ea, \u05d0\u05d7\u05e8\u05d9 \u05e9\u05e0\u05d9\u05dd \u05e9\u05dc \u05d4\u05ea\u05e4\u05ea\u05d7\u05d5\u05ea (\u05e9\u05e0\u05d9\u05dd, \u05de\u05d9 \u05d9\u05e9\u05de\u05e2?! \u05dc\u05de\u05e2\u05e9\u05d4 \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05e4\u05d7\u05d5\u05ea \u05de\u05e2\u05e9\u05d5\u05e8 \u05d1\u05d5 \u05db\u05dc \u05d4\u05de\u05d4\u05e4\u05db\u05d4 \u05d4\u05d6\u05d5 \u05d4\u05ea\u05e8\u05d7\u05e9\u05d4) \u05d4\u05e4\u05da \u05d4\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05dc\u05de\u05dc\u05da \u05d4\u05de\u05dc\u05db\u05d9\u05dd \u05e9\u05dc \u05e2\u05d5\u05dc\u05dd \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05d7\u05dc\u05e7 \u05d2\u05d3\u05d5\u05dc \u05de\u05d4\u05d9\u05d7\u05e4\u05e0\u05d9\u05dd \u05e9\u05dc \u05e4\u05e2\u05dd \u05db\u05d1\u05e8 \u05d0\u05d7\u05e8\u05d9 \u05d0\u05e7\u05d6\u05d9\u05d8 \u05d0\u05d7\u05d3 \u05d0\u05d5 \u05e9\u05e0\u05d9\u05d9\u05dd, \u05e9\u05d5\u05ea\u05d9\u05dd \u05e7\u05d5\u05e7\u05d8\u05d9\u05d9\u05dc \u05db\u05e9\u05d4\u05e1\u05db\u05e0\u05d4 \u05d4\u05d9\u05d7\u05d9\u05d3\u05d4 \u05e9\u05d0\u05d5\u05e8\u05d1\u05ea \u05dc\u05d4\u05dd \u05d4\u05dd \u05d0\u05d2\u05d5\u05d6\u05d9 \u05d4\u05e7\u05d5\u05e7\u05d5\u05e1 \u05de\u05e2\u05dc\u05d9\u05d4\u05dd.<\/p>\n<p dir=\"RTL\">\u05d0\u05d6 \u05d1\u05d0\u05d9\u05d7\u05d5\u05e8 \u05dc\u05d0 \u05d0\u05d5\u05e4\u05e0\u05ea\u05d9 \u05d4\u05d2\u05e2\u05ea\u05d9 \u05dc\u05de\u05e1\u05e7\u05e0\u05d4 \u05d4\u05de\u05ea\u05d1\u05e7\u05e9\u05ea, \u05ea\u05e7\u05e6\u05d9\u05d1\u05d9 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05dc\u05e0\u05d5\u05e2 \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05d4\u05d9\u05e8 \u05d5\u05de\u05d9\u05d3\u05d9\u05d9 \u05dc\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc.<br \/>\n\u05db\u05df \u05d0\u05e0\u05d9 \u05de\u05db\u05d9\u05e8\u05d4 \u05d0\u05ea \u05d4\u05de\u05d5\u05e0\u05d7\u05d9\u05dd \u05d4\u05e9\u05d5\u05e0\u05d9\u05dd \u05e9\u05dc \u05e4\u05e8\u05e1\u05d5\u05dd \u05d0\u05d9\u05e0\u05d8\u05d2\u05e8\u05d8\u05d9\u05d1\u05d9, \u05e1\u05d9\u05e0\u05e8\u05d2\u05d9\u05d4, 360 \u05de\u05e2\u05dc\u05d5\u05ea \u05d5\u05e2\u05d5\u05d3 \u05db\u05dc \u05de\u05d9\u05e0\u05d9.<br \/>\n\u05d0\u05dc\u05d5 \u05d4\u05dd \u05d4\u05e1\u05d1\u05e8\u05d9\u05dd \u05e9\u05dc \u05de\u05e9\u05e8\u05d3\u05d9 \u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05db\u05d1\u05e8 \u05de\u05d6\u05de\u05df \u05d0\u05d9\u05d1\u05d3\u05d5 \u05d0\u05ea \u05d6\u05d5\u05d4\u05e8\u05dd \u05d5\u05db\u05d5\u05d7\u05dd \u05dc\u05dc\u05de\u05d4 \u05dc\u05d4\u05de\u05e9\u05d9\u05da \u05dc\u05d4\u05d5\u05e6\u05d9\u05d0 \u05ea\u05e7\u05e6\u05d9\u05d1\u05d9 \u05e2\u05ea\u05e7 \u05e2\u05dc \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d0\u05d9\u05da \u05dc\u05d0 \u05dc\u05d5\u05d5\u05ea\u05e8 \u05e2\u05dc \u05d0\u05e3 \u05de\u05d3\u05d9\u05d4 \u05d5\u05dc\u05d4\u05ea\u05de\u05e7\u05d3 \u05d1\u05e9\u05d9\u05ea\u05d5\u05e3, \u05d1\u05e0\u05d9\u05e6\u05d5\u05dc \u05de\u05d9\u05d8\u05d1\u05d9, \u05d5\u05d1\u05e2\u05d5\u05d3 \u05de\u05d9\u05e0\u05d9 \u05de\u05d9\u05dc\u05d9\u05dd \u05d9\u05e4\u05d5\u05ea.<\/p>\n<p>\u05e2\u05d5\u05d3 \u05d1\u05de\u05e1\u05d2\u05e8\u05ea \u05d4\u05e0\u05d9\u05e1\u05d9\u05d5\u05e0\u05d5\u05ea \u05dc\u05d4\u05e9\u05d0\u05d9\u05e8 \u05ea\u05e7\u05e6\u05d9\u05d1\u05d9 \u05e2\u05ea\u05e7 \u05d1\u05d8\u05dc\u05d5\u05d5\u05d9\u05d6\u05d9\u05d4 \u05d0\u05d5 \u05de\u05e0\u05e7\u05d5\u05d3\u05ea \u05de\u05d1\u05d8 \u05d0\u05d7\u05e8\u05ea \u05dc\u05ea\u05ea \u05e8\u05e7 \u05e0\u05ea\u05d7 \u05e7\u05d8\u05df \u05dc\u05ea\u05e7\u05e6\u05d9\u05d1\u05d9 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d4\u05d5\u05de\u05e6\u05d0\u05d4 \u05d4\u201d\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea\u201d.<br \/>\n\u05d4\u05d9\u05d3\u05e2\u05ea\u05dd, \u05dc\u05db\u05dc \u05d7\u05d1\u05e8\u05d4 \u05e9\u05de\u05db\u05d1\u05d3\u05ea \u05d0\u05ea \u05e2\u05e6\u05de\u05d4 \u05d9\u05e9 \u05db\u05d9\u05d5\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea. \u05de\u05d5\u05d6\u05e8 \u05dc\u05d0? \u05d4\u05e8\u05d9 \u05d9\u05e9 \u05e7\u05d5 \u05de\u05e0\u05d7\u05d4 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d1\u05e8\u05d4, \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05db\u05dc \u05d4\u05e9\u05d0\u05e8 \u05d0\u05de\u05d5\u05e8\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05dc\u05d9\u05dd \u05dc\u05d4\u05d2\u05e9\u05de\u05ea\u05d4.<\/p>\n<p dir=\"RTL\">\u05d0\u05d6 \u05dc\u05de\u05d4 \u05d6\u05d4 \u05db\u05db\u05d4?<br \/>\n\u05db\u05d9 \u05d6\u05d4 \u05d1\u05d3\u05d9\u05d5\u05e7 \u05de\u05e9\u05de\u05e8 \u05d0\u05ea \u05d4\u05e2\u05d5\u05dc\u05dd \u05d4\u05d9\u05e9\u05df \u05d4\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4\u05d5\u05e6\u05d9\u05d0 \u05d4\u05d5\u05df \u05e2\u05ea\u05e7 \u05e2\u05dc \u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05de\u05d3\u05d9\u05d4 \u05d4\u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05ea \u05d5\u05d1\u05de\u05e7\u05d1\u05d9\u05dc \u05dc\u05d4\u05de\u05e9\u05d9\u05da \u05d5\u05dc\u05d4\u05ea\u05e7\u05d9\u05d9\u05dd \u05d2\u05dd \u05d1\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc.<\/p>\n<p>\u05d4\u05e1\u05d9\u05d1\u05d4 \u05d4\u05de\u05e8\u05db\u05d6\u05d9\u05ea \u05dc\u05e9\u05d9\u05e0\u05d5\u05d9 \u05d4\u05d2\u05d9\u05e9\u05d4 \u05e9\u05dc\u05d9 \u05d5\u05dc\u05d4\u05d1\u05e0\u05d4 \u05e9\u05d9\u05e9 \u05dc\u05d1\u05e6\u05e2 \u05de\u05e2\u05d1\u05e8 \u05db\u05de\u05e2\u05d8 \u05de\u05dc\u05d0 \u05dc\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d1\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d4\u05d5\u05d0 \u05d4\u05d7\u05dc\u05e7 \u05d4\u05d7\u05e9\u05d5\u05d1 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d1\u05db\u05dc \u05e2\u05e1\u05e7, \u05d0\u05d7\u05e8\u05d9 \u05d4\u05de\u05d5\u05e6\u05e8, \u05de\u05d9 \u05d0\u05dd \u05dc\u05d0\u00a0<strong>\u05d4\u05e6\u05e8\u05db\u05df.<\/strong><br \/>\n\u05dc\u05d4\u05dc\u05df \u05e1\u05e8\u05d8\u05d5\u05df \u05de\u05e7\u05e1\u05d9\u05dd \u05e9\u05de\u05e6\u05d0\u05ea\u05d9 \u05d1\u05d9\u05d5\u05d8\u05d9\u05d5\u05d1 \u05d4\u05de\u05ea\u05d0\u05e8 \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05e7\u05e1\u05d9\u05dd \u05d5\u05de\u05e9\u05e2\u05e9\u05e2 \u05d0\u05ea \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d4\u05e8\u05d1\u05d9\u05dd \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05d4\u05d9\u05e1\u05d8\u05d5\u05e8\u05d9\u05d4 \u05de\u05e0\u05e7\u05d5\u05d3\u05ea \u05de\u05d1\u05d8\u05d5 \u05e9\u05dc \u05d4\u05e6\u05e8\u05db\u05df:<\/p>\n<p dir=\"RTL\">\u05d4\u05e6\u05e8\u05db\u05df \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d4\u05e9\u05ea\u05e0\u05d4 \u05d5\u05ea\u05d4\u05dc\u05d9\u05da \u05e7\u05d1\u05dc\u05ea \u05d4\u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05e9\u05dc\u05d5 \u05de\u05ea\u05d1\u05e6\u05e2 \u05d4\u05e8\u05d1\u05d4 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d9\u05e9 \u05dc\u05db\u05dd \u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05ea \u05dc\u05e4\u05d2\u05d5\u05e9 \u05d0\u05d5\u05ea\u05d5, \u05d4\u05d5\u05d0 \u05de\u05ea\u05d1\u05e6\u05e2 \u05d1\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d1- ZERO MOMENT OF TRUTH\u2013 \u05e0\u05e7\u05d5\u05d3\u05d4 \u05d3\u05de\u05d9\u05d5\u05e0\u05d9\u05ea \u05e9\u05e0\u05de\u05e6\u05d0\u05ea \u05d1\u05d9\u05df \u05d9\u05d5\u05dd \u05dc\u05d7\u05e6\u05d9 \u05e9\u05e0\u05d4 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05d5\u05d0 \u05d9\u05d2\u05d9\u05e2 \u05dc\u05de\u05d3\u05e3 \u05d0\u05d5 \u05dc\u05d0\u05d5\u05dc\u05dd \u05d4\u05ea\u05e6\u05d5\u05d2\u05d4 \u05e9\u05dc \u05d4\u05e8\u05db\u05d1, \u05db\u05d9\u05d5\u05dd \u05d4\u05d4\u05d7\u05dc\u05d8\u05d5\u05ea \u05de\u05ea\u05d1\u05e6\u05e2\u05d5\u05ea \u05d4\u05e8\u05d1\u05d4 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d9\u05e9 \u05dc\u05db\u05dd \u05d9\u05db\u05d5\u05dc\u05ea \u05dc\u05e2\u05de\u05d5\u05d3 \u05db\u05d0\u05e0\u05e9\u05d9 \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05de\u05d5\u05dc \u05d4\u05e6\u05e8\u05db\u05df \u05dc\u05e4\u05e8\u05d8 \u05d5\u05dc\u05d4\u05e1\u05d1\u05d9\u05e8.<\/p>\n<p>\u05d4\u05e8\u05d5\u05e9\u05dd \u05de\u05ea\u05d1\u05e6\u05e2 \u05d1\u05de\u05e7\u05d5\u05dd \u05d0\u05d7\u05e8, \u05d4\u05e6\u05e8\u05db\u05df \u05e2\u05d5\u05d1\u05e8 \u05d0\u05ea \u05db\u05dc \u05ea\u05d4\u05dc\u05d9\u05da \u05d4\u05dc\u05d9\u05de\u05d5\u05d3 \u05d5\u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d4\u05d5\u05d0 \u05d1\u05d5\u05d3\u05e7 \u05d1\u05d2\u05d5\u05d2\u05dc, \u05e7\u05d5\u05e8\u05d0 \u05d1\u05dc\u05d5\u05d2\u05d9\u05dd \u05d5\u05d4\u05de\u05dc\u05e6\u05d5\u05ea, \u05de\u05d1\u05e6\u05e2 \u05d4\u05e9\u05d5\u05d5\u05d0\u05d5\u05ea \u05de\u05d7\u05d9\u05e8\u05d9\u05dd, \u05e9\u05d5\u05d0\u05dc \u05d0\u05ea \u05d4\u05d7\u05d1\u05e8\u05d9\u05dd \u05d1\u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7, \u05de\u05ea\u05e8\u05e9\u05dd \u05de\u05d4\u05de\u05d5\u05e6\u05e8 \u05d1\u05d9\u05d5\u05d8\u05d9\u05d5\u05d1, \u05e0\u05db\u05e0\u05e1 \u05dc\u05d0\u05ea\u05e8 \u05e9\u05dc\u05db\u05dd \u05d5\u05dc\u05de\u05e2\u05e9\u05d4 \u05dc\u05d5\u05de\u05d3 \u05db\u05dc \u05de\u05d4 \u05e9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05d4\u05d5\u05d0 \u05d1\u05db\u05dc\u05dc \u05e9\u05d5\u05e7\u05dc \u05e8\u05db\u05d9\u05e9\u05d4.<\/p>\n<p>\u05de\u05e1\u05e4\u05e8 \u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d4\u05de\u05d9\u05d3\u05e2 \u05d4\u05e0\u05d1\u05d3\u05e7\u05d9\u05dd \u05e2\u05d5\u05dc\u05d4 \u05d1\u05de\u05de\u05d5\u05e6\u05e2 \u05e2\u05dc \u2013 10 \u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05de\u05d9\u05d3\u05e2 \u05d5\u05d4\u05d6\u05de\u05df \u05d1\u05d5 \u05d4\u05e6\u05e8\u05db\u05df \u05d1\u05d5\u05d7\u05df \u05d0\u05ea \u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05d4\u05e7\u05e0\u05d9\u05d4 \u05de\u05e9\u05ea\u05e0\u05d4 \u05de\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4 \u05dc\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4.\u00a0 \u05d1\u05e7\u05e0\u05d9\u05d9\u05ea \u05e8\u05db\u05d1 \u05dc\u05de\u05e9\u05dc \u05d4\u05e6\u05e8\u05db\u05df \u05de\u05ea\u05d7\u05d9\u05dc \u05d0\u05ea \u05d4\u05ea\u05d4\u05dc\u05d9\u05da \u05db- 6 \u05d7\u05d5\u05d3\u05e9\u05d9\u05dd \u05dc\u05e4\u05e0\u05d9, \u05d1\u05de\u05d5\u05e6\u05e8\u05d9 \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05db \u2013 4 \u05d7\u05d5\u05d3\u05e9\u05d9\u05dd \u05dc\u05e4\u05e0\u05d9 \u05d5\u05d0\u05e4\u05d9\u05dc\u05d5 \u05d1\u05de\u05d5\u05e6\u05e8\u05d9 \u05e6\u05e8\u05d9\u05db\u05d4 \u05de\u05ea\u05d1\u05e6\u05e2 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d2\u05dd \u05d0\u05dd \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d9\u05d5\u05dd \u05dc\u05e4\u05e0\u05d9 \u05d0\u05d5 \u05d1\u05de\u05e1\u05e4\u05e8 \u05e9\u05e2\u05d5\u05ea \u05dc\u05e4\u05e0\u05d9 \u05d4\u05e7\u05e0\u05d9\u05d4.<br \/>\n\u05d0\u05ea \u05d4\u05d4\u05e1\u05d1\u05e8 \u05d4\u05de\u05dc\u05d0 \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05de\u05e6\u05d5\u05d0 \u05d1\u05e1\u05e4\u05e8 \u05e9\u05e0\u05db\u05ea\u05d1 \u05e2\u201d\u05d9 \u05de\u05d9 \u05d0\u05dd \u05dc\u05d0 \u05d2\u05d5\u05d2\u05dc \u05d5\u05d4\u05d5\u05d0 \u05e0\u05de\u05e6\u05d0 \u05d6\u05de\u05d9\u05df \u05d5\u05d7\u05d9\u05e0\u05dd \u05dc\u05db\u05dc \u05d1\u05dc\u05d9\u05e0\u05e7 \u05d4\u05d1\u05d0:\u00a0\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/micro-moments\/zero-moment-truth\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.thinkwithgoogle.com\/research-studies\/2012-zmot-handbook.html<\/a><\/p>\n<p dir=\"RTL\">\u05d0\u05e3 \u05e2\u05dc \u05e4\u05d9 \u05e9\u05d4\u05de\u05e7\u05d5\u05e8 \u05e9\u05dc \u05d4\u05e8\u05e2\u05d9\u05d5\u05df \u05d4\u05d5\u05d0 \u05d1\u05e2\u05dc \u05d0\u05d9\u05e0\u05d8\u05e8\u05e1, \u05d0\u05d9 \u05d0\u05e4\u05e9\u05e8 \u05e9\u05dc\u05d0 \u05dc\u05d4\u05d1\u05d7\u05d9\u05df \u05d1\u05db\u05da \u05e9\u05d6\u05d4 \u05d4\u05e2\u05d5\u05dc\u05dd \u05d1\u05d5 \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d7\u05d9\u05d9\u05dd, \u05d5\u05d1\u05e4\u05e2\u05dd \u05d4\u05d1\u05d0\u05d4 \u05e9\u05d0\u05ea\u05dd \u05de\u05ea\u05db\u05e0\u05e0\u05d9\u05dd \u05dc\u05e9\u05d5\u05d5\u05e7 \u05de\u05e9\u05d4\u05d5 \u05d0\u05d5 \u05d1\u05d5\u05e0\u05d9\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4, \u05e7\u05d7\u05d5 \u05d1\u05d7\u05e9\u05d1\u05d5\u05df \u05e7\u05d5\u05d3\u05dd \u05db\u05dc \u05d5\u05dc\u05e4\u05e0\u05d9 \u05d4\u05db\u05d5\u05dc \u05e9\u05d4\u05e6\u05e8\u05db\u05df \u05e9\u05dc\u05db\u05dd \u05d1\u05d5\u05d7\u05df \u05d0\u05ea\u05db\u05dd \u05d4\u05e8\u05d1\u05d4 \u05dc\u05e4\u05e0\u05d9 \u05e9\u05e0\u05e4\u05d2\u05e9\u05ea\u05dd \u05d5\u05dc\u05de\u05e7\u05d5\u05dd \u05d4\u05d6\u05d4 \u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9.<\/p>\n<p><iframe loading=\"lazy\" title=\"History of Branding\" src=\"https:\/\/www.youtube.com\/embed\/X5rx4m2DL-A\" width=\"100%\" height=\"521\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05d4\u05d9\u05d3\u05e2\u05ea\u05dd, \u05dc\u05db\u05dc \u05d7\u05d1\u05e8\u05d4 \u05e9\u05de\u05db\u05d1\u05d3\u05ea \u05d0\u05ea \u05e2\u05e6\u05de\u05d4 \u05d9\u05e9 \u05db\u05d9\u05d5\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea. \u05de\u05d5\u05d6\u05e8 \u05dc\u05d0? \u05d4\u05e8\u05d9 \u05d9\u05e9 \u05e7\u05d5 \u05de\u05e0\u05d7\u05d4 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d1\u05e8\u05d4, \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05db\u05dc \u05d4\u05e9\u05d0\u05e8 \u05d0\u05de\u05d5\u05e8\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05dc\u05d9\u05dd \u05dc\u05d4\u05d2\u05e9\u05de\u05ea\u05d4.<\/p>\n","protected":false},"author":1,"featured_media":2688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing\" \/>\n<meta property=\"og:description\" content=\"\u05d4\u05d9\u05d3\u05e2\u05ea\u05dd, \u05dc\u05db\u05dc \u05d7\u05d1\u05e8\u05d4 \u05e9\u05de\u05db\u05d1\u05d3\u05ea \u05d0\u05ea \u05e2\u05e6\u05de\u05d4 \u05d9\u05e9 \u05db\u05d9\u05d5\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea. \u05de\u05d5\u05d6\u05e8 \u05dc\u05d0? \u05d4\u05e8\u05d9 \u05d9\u05e9 \u05e7\u05d5 \u05de\u05e0\u05d7\u05d4 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d1\u05e8\u05d4, \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05db\u05dc \u05d4\u05e9\u05d0\u05e8 \u05d0\u05de\u05d5\u05e8\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05dc\u05d9\u05dd \u05dc\u05d4\u05d2\u05e9\u05de\u05ea\u05d4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\" \/>\n<meta property=\"og:site_name\" content=\"Kiss Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KissMarketingTLV\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T09:22:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T11:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ravitsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ravitsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\"},\"author\":{\"name\":\"ravitsh\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/43033e90b5a66bcbd9cbc13369e9476f\"},\"headline\":\"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT\",\"datePublished\":\"2022-06-15T09:22:10+00:00\",\"dateModified\":\"2023-05-11T11:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\"},\"wordCount\":14,\"publisher\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg\",\"articleSection\":[\"\u05d1\u05dc\u05d5\u05d2\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\",\"url\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\",\"name\":\"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg\",\"datePublished\":\"2022-06-15T09:22:10+00:00\",\"dateModified\":\"2023-05-11T11:00:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage\",\"url\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg\",\"contentUrl\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg\",\"width\":480,\"height\":520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea\",\"item\":\"https:\/\/kiss-marketing.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#website\",\"url\":\"https:\/\/kiss-marketing.co.il\/en\/\",\"name\":\"Kiss Marketing\",\"description\":\"\u05e7\u05d9\u05e1 \u05de\u05e8\u05e7\u05d8\u05d9\u05e0\u05d2\",\"publisher\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiss-marketing.co.il\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#organization\",\"name\":\"kiss marketing ltd\",\"alternateName\":\"\u05d8\u05dc \u05e4\u05dc\u05d5\u05e1\u05e7\u05e8\",\"url\":\"https:\/\/kiss-marketing.co.il\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/Favicon1.svg\",\"contentUrl\":\"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/Favicon1.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"kiss marketing ltd\"},\"image\":{\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KissMarketingTLV\",\"https:\/\/www.instagram.com\/kiss_marketing_il\/\",\"https:\/\/www.linkedin.com\/feed\/?trk=guest_homepage-basic_google-one-tap-submit\",\"https:\/\/www.youtube.com\/@kissmarketingil-785\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/43033e90b5a66bcbd9cbc13369e9476f\",\"name\":\"ravitsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/beebb1442db20782fcef8d9c1348af60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/beebb1442db20782fcef8d9c1348af60?s=96&d=mm&r=g\",\"caption\":\"ravitsh\"},\"sameAs\":[\"https:\/\/kiss.check-it.co.il\"],\"url\":\"https:\/\/kiss-marketing.co.il\/en\/author\/ravitsh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/","og_locale":"en_US","og_type":"article","og_title":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing","og_description":"\u05d4\u05d9\u05d3\u05e2\u05ea\u05dd, \u05dc\u05db\u05dc \u05d7\u05d1\u05e8\u05d4 \u05e9\u05de\u05db\u05d1\u05d3\u05ea \u05d0\u05ea \u05e2\u05e6\u05de\u05d4 \u05d9\u05e9 \u05db\u05d9\u05d5\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea. \u05de\u05d5\u05d6\u05e8 \u05dc\u05d0? \u05d4\u05e8\u05d9 \u05d9\u05e9 \u05e7\u05d5 \u05de\u05e0\u05d7\u05d4 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d1\u05e8\u05d4, \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d0\u05d7\u05ea \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05db\u05dc \u05d4\u05e9\u05d0\u05e8 \u05d0\u05de\u05d5\u05e8\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05dc\u05d9\u05dd \u05dc\u05d4\u05d2\u05e9\u05de\u05ea\u05d4.","og_url":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/","og_site_name":"Kiss Marketing","article_publisher":"https:\/\/www.facebook.com\/KissMarketingTLV","article_published_time":"2022-06-15T09:22:10+00:00","article_modified_time":"2023-05-11T11:00:58+00:00","og_image":[{"width":480,"height":520,"url":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg","type":"image\/jpeg"}],"author":"ravitsh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ravitsh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#article","isPartOf":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/"},"author":{"name":"ravitsh","@id":"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/43033e90b5a66bcbd9cbc13369e9476f"},"headline":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT","datePublished":"2022-06-15T09:22:10+00:00","dateModified":"2023-05-11T11:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/"},"wordCount":14,"publisher":{"@id":"https:\/\/kiss-marketing.co.il\/en\/#organization"},"image":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage"},"thumbnailUrl":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg","articleSection":["\u05d1\u05dc\u05d5\u05d2"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/","url":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/","name":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT - Kiss Marketing","isPartOf":{"@id":"https:\/\/kiss-marketing.co.il\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage"},"image":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage"},"thumbnailUrl":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg","datePublished":"2022-06-15T09:22:10+00:00","dateModified":"2023-05-11T11:00:58+00:00","breadcrumb":{"@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#primaryimage","url":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg","contentUrl":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2022\/12\/03_pic-480x520-1.jpg","width":480,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/kiss-marketing.co.il\/en\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99%d7%aa-%d7%95%d7%a0%d7%a7%d7%95%d7%93%d7%aa-%d7%94%d7%90%d7%a4%d7%a1-%d7%94%d7%a6%d7%a8%d7%9b%d7%a0%d7%99\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea","item":"https:\/\/kiss-marketing.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05ea \u05d4\u05d0\u05e4\u05e1 \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u2013 ZMOT"}]},{"@type":"WebSite","@id":"https:\/\/kiss-marketing.co.il\/en\/#website","url":"https:\/\/kiss-marketing.co.il\/en\/","name":"Kiss Marketing","description":"\u05e7\u05d9\u05e1 \u05de\u05e8\u05e7\u05d8\u05d9\u05e0\u05d2","publisher":{"@id":"https:\/\/kiss-marketing.co.il\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiss-marketing.co.il\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kiss-marketing.co.il\/en\/#organization","name":"kiss marketing ltd","alternateName":"\u05d8\u05dc \u05e4\u05dc\u05d5\u05e1\u05e7\u05e8","url":"https:\/\/kiss-marketing.co.il\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/Favicon1.svg","contentUrl":"https:\/\/kiss-marketing.co.il\/wp-content\/uploads\/2023\/01\/Favicon1.svg","width":"1024","height":"1024","caption":"kiss marketing ltd"},"image":{"@id":"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KissMarketingTLV","https:\/\/www.instagram.com\/kiss_marketing_il\/","https:\/\/www.linkedin.com\/feed\/?trk=guest_homepage-basic_google-one-tap-submit","https:\/\/www.youtube.com\/@kissmarketingil-785"]},{"@type":"Person","@id":"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/43033e90b5a66bcbd9cbc13369e9476f","name":"ravitsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kiss-marketing.co.il\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/beebb1442db20782fcef8d9c1348af60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/beebb1442db20782fcef8d9c1348af60?s=96&d=mm&r=g","caption":"ravitsh"},"sameAs":["https:\/\/kiss.check-it.co.il"],"url":"https:\/\/kiss-marketing.co.il\/en\/author\/ravitsh\/"}]}},"_links":{"self":[{"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/posts\/2948"}],"collection":[{"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/comments?post=2948"}],"version-history":[{"count":1,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/posts\/2948\/revisions\/2950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/media\/2688"}],"wp:attachment":[{"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/media?parent=2948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/categories?post=2948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiss-marketing.co.il\/en\/wp-json\/wp\/v2\/tags?post=2948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}