The brief
here wasn’t any. Covid was around the corner, the Shopify website we had designed for Gentleman was almost ready, the stores were closed, and something had to be done.
The idea
Let’s launch the website immediately, even though it’s not complete and has not been fully approved by the client, and let’s start selling.
The result
Nice sales! True, one e-commerce website could not compensate for an entire closed store chain, but it was a great opening shot for their website.
Marketing lesson learned
The worst enemy of very good is excellence.